Sponsorship
Photo by Timothy Carlson
Please review this sponsorship packet (click on the image) to see how your company can benefit from a relationship with Ben Collins. For more information, and to discuss a specific agreement, please contact Ben Collins personally.
Here are some interesting facts about the unique demographics of the Triathlon community, and how a partnership with Ben Collins will benefit your company.
Age break-down of USAT’s more than 100,000 annual members: Age Group % of Triathletes Under 16 17.99% 16-19 2.37% 20-29 12.89% 30-39 30.72% 40-49 24.44% 50-59 9.00%
It’s a wide range of athletes – EVERYONE from kids to their parents do triathlons. They’re also supported closely by their families and friends, and influenced by these same people as well as by elite athletes like Ben Collins.
*41% have a HHI (house hold income) of >$80k – with 28% of them with an HHI >$100k a year.
* 35% value their bike at $2,000-$4,000; 18% spend $1,500-$2,000
* Most triathletes (28%) spend $50-$100 on swim equipment; 23% spend $25-50 on swim equipment.
* 36% spend under $300 on their bike equipment; 22% spend $1,000-$3000 on their bike equipment; 19% spend $300-$500.
* 54% spend $100-$299 on their running equipment; 26% spend $300-$500.
Sponsorship with Ben Collins provides access to these markets.
–bencollins.org–
This website, in it’s 5th month of existence, already boats over 2,000 unique visitors each month, with about 7,000 page views. Visitors from over 22 countries view over 3.25 pages per visit. The majority of the traffic comes from the United States, Canada and the UK. Within the US Market most readers are from Washington, California, New York, and Massachusetts.
–Training hours–
Running: 300 hours on the road a year or 2,300 miles a year (~6 hours a week)
Biking: 300 hours on the road a year or about 5,000 miles as a roving billboard (~6 hours a week)
Swimming: 150 hours in the pool or open water (~3hours a week)
Market diversity:
40% of the time will be in the PNW
30% of the time will be in the bay area, CA
8% of the time will be in HI
The remainder of the year is spent racing in markets all over the US and internationally.
–2007 exposure statistics–
The early lead:
As a swimmer in triathlon, Ben’s average swim finish overall is 1st.
On the Podium:
Average finish in 2006/07 as an Amateur for 20-24 age group was 1st and overall it was 2nd.
Ben won the US and World amateur titles in only his 2nd full season of racing/training.
In the Magazines:
Ben has been highlighted/featured in Inside Triathlon magazine four times in 2007 with 2 of them as nearly full page interviews/Q&As and 75% of them with photos. He was also featured on the front sports page of the Oregonian, twice in the Seattle Times, and several other local newspapers.
